Less isn’t Always More!
After years and years of dealing with office managers regarding their copiers, printers, multifunction devices, and various other piece of equipment, it seems the same mistake is continually made, over and over. When pricing toner & supplies, CPC or Cost Per Page has to be taken into account, in fact the manufacturers’ design, create, and markets their products by this formula.
Inevitably every few months we notice a client has stopped purchasing toner from NEXimage. Why is that? Price point, level of customer service, quality of product? Usually its because the end user is unaware of how the industry works, looks at the immediate investment, and discounts the long term costs involved. To be more clear, manufactures make cartridges that have different amounts of toner in them which is what makes up their yield, or the approximate number of pages a cartridge can print before it needs to be replaced. The higher the yield the more expensive the cartridges are. Here is an example as advertised on the lexmark website www.lexmark.com.
Lexmark X658 Extra High Yield Toner Cartridge, 36,000 page yield, $519.00
Lexmark X658 Standard Print Cartridge, 7,000 page yield, $211.00
If you do the sim
ple math, cost divided by yield, you can easily determine the cost per page. So, in our example above the cost per page on the Extra High Yield Cart. is 0.014 and the Print Cart. has a CPC of 0.030.
Extra High Yield = Under a penny and a half per page
Regular Print Cart. = 3 cents per page
As you can see the upfront cost of $211.00 is much more enticing when balancing the budget, however, to get the same volume from just one Extra High Yield Cart, the end user must replace the Standard Cart 5X totaling $1,055.00.
Its a very simple concept, pay now or pay later.
$519.00 gets you 1 Extra High Yield Cart good for 36,000 pages